

The primary purpose of this ad was as a(n): lead generator. In terms of the communication process, the mailing in of the postcard with a request for further information is example of: A recriver response With direct marketing, is the result of an offer designed to generate interest in a product or service, and a request for additional information lead generation A paid advertisement for the Texas Department of Economic Development, Tourism Division, invited readers of a magazine to mail in postage-paid reply card that was included with the ad, visit the state's website, or use a toll-free number to request more information about vacation destinations in Texas.

The ad contained a postage-paid reply card which could be used to request more information. Given these figures, what promotional objective should Diesel set? Increase the number who intend to purchase Diesel jeans Melissa saw an ad promoting Vermont as a tourist destination and great place to live. Currently, 4.6 million already own a pair of Diesel jeans. Approximately 6.2 million like the brand, 5.0 million of which believe that they will make a Diesel jeans purchase within the next few months. Of those, 8.7 million are aware of the Diesel brand and 7.2 million know that types of products they distribute. In the Unites States, there are 10 million people who potentially purchase their jeans. TERMS IN THIS SET (19) Diesel is a company that manufactures and distributes very expensive, high-quality jeans.
